Brite was developed by Andrius and Simas, two health conscious millennials climbing the career ladder while using coffee to stay on top of the work day. It was after a few cups too many causing jitters and a loss of focus, that the they started looking for a more effective alternative without negative side effects.

After studying the work of leading neuroscientists, an idea was born to create a natural and delicious drink based on a science backed formulation that would not only be more effective, but also more nutritious than coffee. By working with leading food technologists and nutritionists at University College London, Brite was launched in July 2018 in United Kingdom.